So a sans-serif font is one without any fancy decorations at the ends of strokes. As for what sans-serif fonts are, “sans” simply means “without”. So what is a serif? A serif is simply a small line or protrusion at the end of strokes in letters, numbers and other symbols. Perhaps the most basic difference between fonts is whether they’re serif of sans-serif. Here we’ll start off with the basics of typography and move right up to some of the more unique considerations. So to avoid that happening to you, we’ve created this guide of considerations to take into account for the next time you’re choosing a font. Pick the wrong font and your entire email marketing campaign is in jeopardy. This can affect everything from whether someone bothers to read your email, to if they actually can read your email. Something that to the untrained eye may seem like only minor variations in how characters appear, can actually have a major impact on the look and feel of your email. You might not realize it, but a lot hinges on which font you choose to use in your email marketing.
